Toshiba denies denying Xbox 360 with built-in HD DVD rumor

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Temmink @ Oct 25th 2007 8:21PM

It's not like Sony invented the 'Deny all rumours' PR technique, it has been a mainstay of big business public relations for years. I think it has always been the PR manager's dream that all staff would check their mouth at the door and all communication would go through the PR office, but in big business especially, people seem to forget themselves when faced with a microphone (metaphorically at least).

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