Sony Europe denies "Big Bang" PS3 announcement on the 12th

Oh, Sony, how you tease us so: first you (maybe) confirmed a PS3-related announcement on the 12th, and then we got wind of that lower-priced 40GB model, and now you just up and take it all away. That's right, Sony Europe has officially denied that any announcement -- let along a "Big Bang" -- is taking place on the 12th, thus dashing our hopes of blowing $399 the good way. We're still pretty convinced a 40GB SKU is coming -- the circumstantial evidence is just too strong -- but it looks like we'll be waiting a little bit longer than we thought.

[Via Joystiq and PS3 Fanboy]

[Joe_Templeman @ Oct 4th 2007 4:32AM]

God damn it Sony!

[c @ Oct 4th 2007 4:32AM]

In spirit of rumors that Split between Bungie and Microsoft will be announced on 12 Oct. The big band sony announcement on 12th is next Bungie Exclusive for PS3 :D

Whats with 12th Oct anyway ?

[JP @ Oct 4th 2007 5:00AM]

Which part of Sony first announced this mysterious press conference? Is it possible that Sony America has no idea what Sony Europe is doing and vice versa?

[suv4x4 @ Oct 4th 2007 5:32AM]

Sony have become the canonical example during the last 2 years of a company too big to know what the heck it's doing in any given moment.

Usually they'll confirm and reject everything you ask them several times, before they actually do it. You'll also hear three mutually exclusive versions of what is happening, all from top level management in Sony's various divisions across the world.

Microsoft used to have this problem 4-5 years ago, the glorious times of the Microsoft iLoo. We don't know to this day if the iLoo was true or not, Wikipedia says:

"The iLoo was either a short-lived Microsoft project to develop a Wi-Fi-enabled Internet flush toilet or a hoax perpetuated by a British division within Microsoft. News of the iLoo was widely reported, including by the Associated Press and the Wall Street Journal. Notably, the iLoo was not announced on April Fools Day. [..] However, due to confusion within the company about whether the project was a hoax, the project was quickly cancelled.[..] Microsoft has denied the existence of the iLoo project. According to some news services, though, Microsoft later retracted the denial, claiming that sources within Microsoft (incorrectly) believed the project to be a hoax."

For the PS3 just be practical and wait for announcement to happen if you consider buying. You can be sure it's happening at some point soon, since Sony can't afford the PS3 to be a distant third after Wii and XBox360 anymore.

[TheSky @ Oct 4th 2007 6:03AM]

Note that the french economic newspaper has reported the big bang event :

- 399 euros (no game - 40 GB),
- 499 euros (2 unknown hames - 60 GB),
- Announcement on Oct 5th 2007,
- Price effective on Oct 13th 2007.

Source (in french) :
http://www.lesechos.fr/info/hightec/4631149.htm

[TheSky @ Oct 4th 2007 6:07AM]

Note No2 : a store in spain already announce the new price (449 euros ?) :

http://www.laps3.com/foro/imagehosting/5009470297e9ecbc3.jpg

[teej @ Oct 4th 2007 10:06AM]

::continues playing halo 3::

[CosterMonger @ Oct 4th 2007 11:28AM]

they always deny then it comes out... it's just that simple.

how about a PS3 for 399 CAD {instead of the 440 CAD B$) still wont buy it tell it has at least 10x AAA 20+ hour games {5 AAA exclusives}.

they have to act quickly before M$ gets to many of those non-ringing X360s out.

[Paris @ Oct 4th 2007 1:25PM]

Last 3 times Sony Europe denied something it came out true the next few days.

[superaktieboy @ Oct 4th 2007 3:51PM]

hmm all i got to say about sony: dont trust sony when they say its all rumors lol.. what did they say about the dualshock 3? "we don't comment on rumors" or sumit like that.. and now? well dualshock 3 announced for spring 08 in eu/us!!

so this "big bang" announcement might not be on 12 oct, but i am 99.99% percent sure it'll come 8)

[superaktieboy @ Oct 4th 2007 3:52PM]

hmm all i got to say about sony: dont trust sony when they say its all rumors lol.. what did they say about the dualshock 3? "we don't comment on rumors" or sumit like that.. and now? well dualshock 3 announced for spring 08 in eu/us!!

so this "big bang" announcement might not be on 12 oct, but i am 99.99% percent sure it'll come 8)

[Eamjay @ Oct 5th 2007 6:42AM]

He lies yet again; CEO's can get away with whatever they want. I bought into his lie about the 60gb PS3 and barely ever it.