AMD keeps it dark with Athlon 64 X2 5000+ Black Edition

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Edwin @ Sep 28th 2007 1:41AM

It's not a matter of cost I suppose. (I already have one X2 4800 and one X2 4400)

It's a matter of principle: AMD made a tactical choice of going AM2 due to a number benefits. However it was a strategic blunder in the sense that:

1. The AM2 upgrade was only marginally superior to existing 939 performance
2. It was significantly inferior to Core 2 Duo.
3. AMD showed it was fickle enough to abandon a whole socket with not so much as a single phase-out series of CPUs (The opposite of say... the concept of AGP port video cards that were phased out gradually over several years, with PCI-E being gradually phased in).

It made a lot of the AMD user base feeling unstable and mistrustful of investing time/money in the next socket as it may be replaced wholesale seemingly overnight.

While people still held AMD processors in high regard, Socket 939s cancelation left a very bad "feeling of uncertainty" and lacking confidence towards AMDs policy. The tide shifted back to "Old reliable Intel" over "hotshot AMD" some time late last year.

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